Atlanta Vascular Specialists site design
Custom web design, user experience mapping & Branding refresh
Overview
Atlanta Vascular Specialists (AVS) is a private surgical practice with over 40 years of trusted care across Georgia. Their team of board-certified vascular surgeons offers advanced, life-saving treatments -from minimally invasive vein procedures to complex arterial surgeries.
AVS partnered with Grandstand Graphics to modernize their digital presence, unify brand visuals across locations, and improve online engagement.
Development goals
Modernize AVS' website to reflect their clinical excellence and longstanding reputation.
Create a user-friendly, mobile-optimized experience to streamline appointment scheduling.
Clarify service offerings, locations, and provider credentials for patients and referring physicians.
Update brand photography and branding elements while deepening team profiles to build trust with current and future patients.
Approach
UX and Sitemap Development | Simplified content architecture to guide users intuitively from symptoms to solutions.
Custom Copywriting | Developed clear, empathetic messaging to position AVS as a leader in vascular health.
Team Storytelling | Personalized bios and featured quotes and reviews for each surgeon to humanize care and build trust.
SEO Optimization | Improved on-page content, site speed, and metadata to support search visibility.
Visual Design | Implemented a clean, professional design with clear calls-to-action and tailored visuals for each service line.
Key Features
explore their site
Results
Increased engagement time and reduced bounce rate in early user testing.
Clearer site structure and UX to increase and strengthen new patient inquiries, and build trust with referring providers.
Positioned AVS as a genuine, expert health care provider in a competitive regional market.
“Grandstand Graphics didn’t just redesign our website, they helped us transform how patients engage with our practice online. The new site feels modern, clear, and truly reflects the expertise of our team. Olivia’s strategic insight and attention to detail made the process seamless from start to finish.”